Increased sales on Interflora.es

The challenge Improve conversion on www.interflora.es, the flower e-commerce site. Creation of a Roadmap. Detect pain points.To do so, we benchmarked Colvin.com, a flower e-commerce company that understands the needs of millennials.

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Interflora's image is old and associated with funerals. There is no connection with Millenials. The challenge Improve conversion on www.interflora.es, the flower e-commerce site. Creation of a Roadmap. Detect pain points.
It is true that the brand sells a lot in times of death, but e-commerce is a point of contact between the brand and the new generations. Welcome to colour, away with black and sadness. The purpose of Interflora's e-commerce is to sell flowers not only in difficult moments but to celebrate joy with colours and scents.

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We analysed the painpoints and came to the conclusion that we were neglecting millennials. With A/B testing and Google Optimize we saw that a chatbot was the right choice.

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Higher conversion and sales among millennialsHigher trust in logistics while respecting COVID standards.

Sometimes a bunch of flowers say more than a 5-minute audio. Social networks are no substitute for sending flowers. Our flowers, our e-commerce speak with their colours, aromas (in the digital world, the concept is the trace left by our product) and iconic designs that brighten up a grey morning for anyone and turn a normal day into an extraordinary one.