02. Branding, also known as brand management, is a range of actions related to the positioning, purpose and values of a brand. It aims to create conscious and unconscious connections with the public in order to influence their purchasing decisions. In other words, branding focuses on making a brand known and desired, as well as exerting a positive image in the minds and hearts of consumers. Me and my collaborators design different and memorable brands that connect with your customer segment and give credibility to your project.